Blytz - Visual Identity
A published strategy card game where I was responsible for the visual identity, illustration, graphic design and production artwork.
My role was to transform the prototype into a commercial product through branding, illustration, component design and production ready artwork.
The Brief
Blytz is a family-friendly military strategy card game, where players compete to seize and hold countries to take control of a continent.
Publisher Zatu Games
Inventor Running Yolk Games
Status Published 2021My Contributions - visual identity design / logo creation / character creation and illustration / card layouts / rulebook design / iconography / production of artwork.
Smalls was great to work with: always responsive, full of ideas and we got an end result we were very happy with. His unique style brought life to our game and helped it to stand out against the rest. We highly recommend working with him.
Dominic Ellis
Co Inventor of Blytz, Running Yolk Games
Everyone really loves the Blytz artwork — thank you very much for your work on this.
Zatu Games
Publisher of Blytz
Troops - from concept to card
The game centred around military conquest, but needed to remain approachable and family-friendly. The challenge was creating a visual identity that felt strategic and competitive without appearing overtly aggressive or tied to a specific historical conflict. I always begin with a simple sketch to establish the core shapes and silhouette before refining the artwork through multiple stages of development.
Character Design - Generals
Each continent had a specific general that would buff any players forces on that continent.
As well as the troop cards at the players disposal, they also have slightly stronger units in the shape of land, sea and air vehicles.
Military Vehicles - from concept to card
World Map
The inventors thought it was a good idea to include a map as a player aid, rather than a game piece to help younger players make better sense of which countries were connected to each other.
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